Social Media Manager

Added Jun 12 from Hubstaff

Job Details:

The Social Media Manager’s primary focus is to be the voice of Dessurt Corp and administer the company’s social media marketing.


* Set clear objectives through a social media plan focusing on brand awareness, customer retention, site traffic, promoting sales and propelling the brand

* Identify and cultivate brand ambassadors

* Maintain compelling and consistent visual branding across all social channels in unity with site content

* listen, respond, ask questions and engage audiences to cultivate organic engagement

* increase likes, improve engagement and generate leads

* Execute conversion strategy to convert fans into customers

* Create, curate, and manage all published content (images, video and written).

* Monitor, listen and respond to users socially while cultivating leads and sales.

* Conduct online advocacy and cultivate brand ambassadors

* Identify opportunities for cross-promotions and help execute partnership terms and criteria

* Engage with customers on a daily basis, with the ultimate goal of turning fans into customers

* Communicate the company’s brand in a positive, authentic way what will attract today’s hyper-connected buyers

* Administrate the creation and publishing of relevant, original, and compelling content

* Create a regular publishing schedule

* Contribute to monthly marketing calendar meetings to implement the social media editorial calendar

* Develop and expand community and/or influencer outreach efforts

* Manage efforts in building online reviews and reputation

* Compile reports for management showing results and ROI

* Identify threats and opportunities in user-generated content surrounding the company

* Monitor effective benchmarks and best practices for measuring the impact of social media campaigns


* 2-3 years of social media, marketing and/or ecommerce experience

* Bachelor’s degree in marketing or related field

* Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios

* highly motivated, creative individual with experience and a passion for connecting with current and future customers

* Ability to work efficiently in a fast paced environment

* Positive attitude and willing to help out in all regards

* Exhibit the ability to jump from the creative side of marketing to analytical side

* Maintain excellent writing and language skills

* Display ability to effectively communicate information and ideas in written and video format

* Makes evident good technical understanding and can pick up new tools quickly

* Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution

* Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues

* Team oriented and ability to multi-task

* Independent and self-motivated

* Detail-oriented and organized

* Ability to go to multiple locations (factory -Bronx and shoppe - NYC)

So, Not Remote? Let us know!